Our Playbooks
The full-funnel systems we run, industry by industry. Each playbook shows how the campaigns fit together to turn ad spend into leads, pipeline, and revenue.
The B2B Playbook
The full-funnel system we run for B2B accounts, from first touch to signed deal.
Awareness Layer
Google Ads
Demand Gen, Display, YouTube In-Stream
Microsoft Ads
Audience Network
LinkedIn Ads
Single Image, Video
ChatGPT Ads
Chat Card
Retargeting Pool
Site visitors + engagers
Retargeting Layer
LinkedIn Ads
Retargeting, Conversation
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
LinkedIn Ads
Lead Gen Forms
The outcome
Demos
Consultations
High-intent searchers skip straight to capture
Devslove
The Home Services Playbook
How we keep your phone ringing through every season, from emergency calls to planned projects.
Awareness Layer
Google Ads
Display, Demand Gen, YouTube In-Stream
Microsoft Ads
Audience Network
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
The outcome
Call now
Book service
High-intent searchers skip straight to capture
Devslove
The Local Services Playbook
How we fill appointment books for clinics, studios, and practices that run on local trust.
Awareness Layer
Google Ads
Display, Demand Gen, YouTube In-Stream
Microsoft Ads
Audience Network
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
The outcome
Book an appointment
Request a consultation
High-intent searchers skip straight to capture
Devslove
The Logistics Playbook
How we build a steady pipeline of shippers through a sales cycle that runs months, not days.
Awareness Layer
Google Ads
Demand Gen, Display, YouTube In-Stream
Microsoft Ads
Audience Network
LinkedIn Ads
Single Image, Video
Retargeting Pool
Site visitors + engagers
Retargeting Layer
LinkedIn Ads
Retargeting, Conversation
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
LinkedIn Ads
Lead Gen Forms
The outcome
Consultations
Get a quote
High-intent searchers skip straight to capture
Devslove
The Multi-Location Retail Playbook
How we grow foot traffic and sales one location at a time, then scale what works across the map.
Awareness Layer
Google Ads
Display, Demand Gen, YouTube In-Stream
Microsoft Ads
Audience Network
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
The outcome
Get directions
Visit a location
High-intent searchers skip straight to capture
Devslove
The Vacation Rentals Playbook
How we turn trip dreamers into direct bookings and keep your calendar full year-round.
Awareness Layer
Google Ads
Demand Gen, YouTube In-Stream
Microsoft Ads
Audience Network
ChatGPT Ads
Chat Card
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
The outcome
Check availability
Book your stay
High-intent searchers skip straight to capture
Devslove
Want one of these run on your account?
Book a call and we'll map your industry's playbook to your goals and budget.