Lead Gen For B2B Companies
B2B SaaS + B2B Services + Google Ads / Microsoft Ads / LinkedIn Ads
"It's been nothing short of a game-changer for our paid advertising campaigns. They proactively reach out with insights and recommendations."
Trusted By Growing B2B Brands
B2B Lead Gen Takes Industry Knowledge
B2B SaaS
Scaling in B2B SaaS is tough. High click costs, long sales cycles, and complex buying committees make it easy to burn budget without seeing pipeline results. We build campaigns that target the right personas at the right stage, turning paid ads into a predictable source of demos, trials, and SQLs. Not vanity metrics. Real pipeline.
B2B Services
B2B services companies face unique challenges. Your buyers are doing deep research, comparing multiple vendors, and making decisions over weeks or months. Generic ads and broad targeting won't cut it. We craft campaigns that speak to the specific pain points your prospects are searching for, and build landing page strategies that convert researchers into qualified conversations.
Advantages of Working With Us
Deep Paid Ads Lead Gen. Expertise
We don't just throw up search ads. Knowing how to run Google Ads + LinkedIn Ads is one thing. Knowing how to turn paid ads into a predictable lead engine is another.
Adapting to AI-Driven Change
As AI reshapes the ad platforms, the rules of performance marketing are changing. We continuously study new features, run controlled experiments, and evolve our strategy.
We Take On Work We Can Win
We don't take on clients unless we're confident we can win for them. If the fit isn't there, we'd rather tell you upfront.
Real Results for B2B Clients
JDXpert 116%
YoY Increase in SQLs
B2B SaaS scaling Google Ads + LinkedIn into a predictable pipeline engine.
View case study
Quill Podcasting 2,300%
Increase in non-Search MQLs
Display + Demand Gen turned into a low-CPL MQL channel for B2B.
View case study
C&S Energy Pro 10x
Call Conversions
B2B services brand turning Google Ads into a steady stream of inbound calls.
View case studyB2B Industries We Work With
B2B SaaS
HR Software
CRM Platforms
Project Management Tools
Compliance Management Solutions
Vertical-Specific SaaS
Financial Planning Software
Collaboration Tools
Data Analytics/BI
B2B Services
Consulting Firms
Financial Advisory
Legal Services
Marketing Agencies
Training/Coaching
HR Outsourcing/PEO
Executive Search
Compliance/Risk Management
"It's been nothing short of a game-changer for our paid advertising campaigns. What truly set them apart is their uncanny ability to spot areas of improvement. They proactively reach out with insights and recommendations."
Ashley Johnston
Marketing Director at JDXpert
"I've been working with Devslove for almost a year now and their team has upgraded our paid acquisition strategy across all areas. Their team is not only clearly experts in the field, but they're also incredibly communicative, take the time to understand the ins and outs of your brand and its goals, and educate you along the way."
Alison Osborne
VP of Marketing at Quill Inc.
"I've worked with David for several years now across multiple clients, and I can confidently say he's one of the best in the business. He doesn't just set and forget. He actively partners with you, tests new ideas, and finds creative ways to improve performance."
Sue Mysko
Fractional CMO
The B2B Playbook
The full-funnel system we run for B2B accounts, from first touch to signed deal.
Awareness Layer
Goal
Get on the radar of your exact target audience before they start comparing solutions. Awareness first. Every view builds your retargeting pool.
Google Ads
Microsoft Ads
LinkedIn Ads
ChatGPT Ads
Retargeting Layer
30-180 Day Retargeting
Goal
Build consideration, credibility, and trust. Prove you're the best solution for their problem.
Secondary
LinkedIn Ads
Google Ads
Microsoft Ads
Demand Capture Layer
Convert and Close Them
Goal
Get qualified leads to convert.
Google Ads
Microsoft Ads
LinkedIn Ads
How the campaigns fit together
Every layer feeds the next: awareness fills the retargeting pool, retargeting builds trust, and capture campaigns turn that demand into revenue.
Awareness campaigns
Google Ads
Demand Gen, Display, YouTube In-Stream
Microsoft Ads
Audience Network
LinkedIn Ads
Single Image, Video
ChatGPT Ads
Chat Card
Retargeting Pool
Site visitors + engagers
Retargeting campaigns
LinkedIn Ads
Retargeting, Conversation
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Capture campaigns
Google Ads
Search
Microsoft Ads
Search
LinkedIn Ads
Lead Gen Forms
The outcome
Demos
Consultations
High-intent searchers skip straight to capture
Devslove
How We Work With You
Free Audit
Free
- Google, Microsoft, or LinkedIn Ads review
- GA4 conversion tracking check
- Top 3 quick wins identified
- Delivered within 3 business days
- No obligation
Paid Consult
$225/hr
- 1:1 with founder David Green
- Live Zoom screenshare
- Account audit
- Bid strategy & budget evaluation
- Landing page review
- Prioritized action plan
- 60 min minimum
- Fee credits toward your first month of management
Starter Management
$495/mo
Ideal for smaller accounts
- Single channel management
- Single channel strategy
- Custom growth plan
- Conversion tracking audit
- Ongoing optimization
- Monthly reporting
- Email communication
- Month-to-month
- Done for you
Full Management
Starting at $2,125/mo
- Multi-channel management
- Multi-channel strategy development
- Custom strategy & growth plan
- Conversion tracking audit + setup
- Robust audience development & ongoing testing
- Competitor monitoring
- Monthly reporting
- Monthly meetings
- Quarterly strategy working sessions
- Ongoing optimization
- Landing page (CRO) recommendations
- Email communication
- Month-to-month
- Done for you
- Min. $100/day ad spend
Landing page build & management*
* separate charge
Ready To Generate More Qualified B2B Leads?
Let's build a paid ads strategy that fills your pipeline with the right prospects.