ChatGPT Ads Management
Reach high-intent audiences where buyers now research, across the ChatGPT ad network
Trusted By Growing Brands
Buyers Are Researching Inside ChatGPT
The buyer journey is moving inside AI assistants. People who used to type a query into Google now ask ChatGPT, and they're getting fewer, more decisive answers. If your brand isn't part of those answers, you don't get the consideration set.
OpenAI opened the ChatGPT Ads platform in beta, and Devslove is one of the first agencies operating on the new Advertiser API. We build the campaigns, deploy the OpenAI measurement pixel into your GTM container, and cross-reference performance against your GA4 to confirm the channel is actually driving qualified pipeline, not just impressions.
Built for the AI-Search Era
First-Mover Agency
We're operating on the OpenAI Advertiser API from day one. Our first client campaigns were live before most agencies even saw the docs.
Tracked + Verified
OpenAI pixel deployed into GTM as a draft mapping all 10 standard conversion events. Performance cross-referenced with GA4 via `utm_source=chatgpt`.
Honest About the Stage
ChatGPT Ads is still Reach/CPM only. We tell you upfront what you can and can't measure, and we won't pitch it as a direct-response channel before the API supports it.
How We Launch ChatGPT Ads
We treat ChatGPT Ads as a test channel today and an inevitable channel tomorrow. The goal of the first 90 days is to get a clean baseline: tracking working end-to-end, UTM-tagged traffic surfacing in GA4, and creative variants in market so you actually learn something.
Pixel + GTM Setup
Deploy the OpenAI Ads measurement pixel into your GTM container as a draft, mapping the 10 standard conversion events to existing triggers.
Campaign + Chat-Card Build
Reach/CPM campaign + ad groups + chat_card ads built via the Advertiser API, all paused until your final approval.
UTM + GA4 Cross-Reference
Tag every destination URL with `utm_source=chatgpt` so we can validate session-level engagement and conversions against the platform's impression-only data.
Monthly Reporting
Plain-English report on impressions, CPM, click/session/conversion rates from GA4, and a verdict on whether to scale, hold, or pause.
We Run This Ourselves
We're running one of the first ChatGPT Ads accounts in North America right now. Not reading about the platform, spending on it: building through the Advertiser API, deploying the pixel, tagging every URL, and watching what the data actually does week by week. A senior marketer reviews that spend every week, because a channel this new is exactly where human judgment earns its keep.
Everything we learn goes into our Playbooks as we learn it. Results with real numbers get published when the data matures, not before. Until then, here's the working knowledge.
How to Set Up ChatGPT Ads: A Practitioner's Walkthrough
Campaign structure, what the platform supports today, the API vs UI split, and the built-paused workflow.
Read the playbook → PlaybookChatGPT Ads Measurement: Pixel, GTM, and Separating Paid From Organic
Pixel deployment via GTM, the 10 standard events, UTM discipline, and reading first-touch vs last-click in GA4.
Read the playbook → PlaybookShould You Advertise on ChatGPT Yet? An Honest Fit Check
Who the channel fits now, who should wait, and what a sensible pilot looks like. Including who we tell not to run it.
Read the playbook →What Our Clients Say
"It's been nothing short of a game-changer for our paid advertising campaigns. What truly set them apart is their uncanny ability to spot areas of improvement. They proactively reach out with insights and recommendations."
Ashley Johnston
Marketing Director at JDXpert
"I've been working with Devslove for almost a year now and their team has upgraded our paid acquisition strategy across all areas. Their team is not only clearly experts in the field, but they're also incredibly communicative, take the time to understand the ins and outs of your brand and its goals, and educate you along the way."
Alison Osborne
VP of Marketing at Quill Inc.
"We've been working with Devslove for a couple years now and are very happy with their work. Their expertise is apparent in every effort, and it's highly evident that they're constantly learning about new developments and opportunities to improve their services."
Brad Waldrop
Co-Owner at Ward Plumbing, Heating and Air
Ready to Test ChatGPT Ads?
Book a call to scope a ChatGPT Ads pilot: pixel deployment, campaign build, and the first 90 days of clean tracking.