Microsoft Ads Management
Reach decision-makers on Bing and the Microsoft ecosystem at a lower cost per lead. Built as its own channel, not a Google copy-paste.
Trusted By Growing Brands
Microsoft Ads Is the Overlooked B2B Lead Channel
Most agencies treat Microsoft Ads as an afterthought. Duplicate the Google campaigns, push them to Bing, walk away. We treat it as its own channel with its own audience.
Microsoft's user base skews older, more affluent, and more enterprise-heavy than Google's. For B2B advertisers, that means reaching decision-makers who use Microsoft 365, Outlook, and Edge as their daily tools, often at a fraction of Google's CPC. We've seen Microsoft Ads deliver 12x ROAS on accounts where Google was capped out.
The channel gets real attention here, not leftovers. AI reviews the account daily and flags where Bing behaves differently than Google: different queries, different costs, different converters. A senior marketer reads those signals and decides what changes. That's the pairing on every Devslove account: AI catching the patterns, a human making the calls.
Why Microsoft Ads Wins for B2B
LinkedIn-Profile Targeting
Layer LinkedIn company, industry, and job-function data onto Search campaigns. This is a Microsoft-exclusive capability. Google has no equivalent.
Lower Cost Per Lead
Less competition on Bing than Google. We routinely see clients pay 30-50% less per click for the same query intent.
Microsoft Audience Network
Native display placements across MSN, Outlook, Edge, and partner sites with first-party intent data Google can't access.
How We Build Microsoft Ads Campaigns
We don't copy-paste from Google. We architect Microsoft Ads to play to its specific strengths: LinkedIn targeting layers, Audience Network placements, and the unique B2B intent on Bing that gets ignored by 90% of advertisers.
UET + Conversion Tracking Setup
Deploy the Microsoft UET tag through GTM and mirror your Google conversions as Microsoft EventGoals so reporting stays apples-to-apples.
Bing-Native Campaign Build
Search campaigns built from scratch for Bing's audience, then layer LinkedIn job/industry/company facets where the B2B fit demands it.
Microsoft Audience Network
Layer in display campaigns across the MSN/Outlook/Edge inventory with remarketing tiers and intent-based audiences.
Optimize + Scale
Weekly bid + budget tuning, monthly LinkedIn-targeting expansion, and quarterly reviews of CPC vs. Google parity.
Real Microsoft Ads Results
Ward Plumbing 12x
ROAS on Microsoft Ads
Plumbing + HVAC brand scaling Microsoft Search + Audience Network alongside Google Display.
View case study
JDXpert 116%
YoY Increase in SQLs
B2B SaaS using Microsoft Ads' LinkedIn-profile targeting alongside Google Search.
View case study
Quill Podcasting 2,300%
Increase in non-Search MQLs
Microsoft Audience Network as a low-CPL MQL channel for B2B alongside Google Display.
View case studyWhat Our Clients Say
"It's been nothing short of a game-changer for our paid advertising campaigns. What truly set them apart is their uncanny ability to spot areas of improvement. They proactively reach out with insights and recommendations."
Ashley Johnston
Marketing Director at JDXpert
"I've been working with Devslove for almost a year now and their team has upgraded our paid acquisition strategy across all areas. Their team is not only clearly experts in the field, but they're also incredibly communicative, take the time to understand the ins and outs of your brand and its goals, and educate you along the way."
Alison Osborne
VP of Marketing at Quill Inc.
"We've been working with Devslove for a couple years now and are very happy with their work. Their expertise is apparent in every effort, and it's highly evident that they're constantly learning about new developments and opportunities to improve their services."
Brad Waldrop
Co-Owner at Ward Plumbing, Heating and Air
Ready to Add Microsoft Ads to Your Mix?
Book a call to learn how Microsoft Ads can reach B2B audiences your Google campaigns can't.