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The Devslove Blog
Dissecting everything paid ads.


Lowering Cost per Lead and Improving Lead Quality for a Residential Electrical Company
21% Increase in qualified leads 23% Decrease in cost per lead 249% Increase in Microsoft Ads Leads Overview: Randy's Electric partnered with us to reduce cost per lead and drive more qualified customer inquiries. They had strong brand presence in their market but were spending inefficiently across multiple platforms. We implemented a multichannel strategy using Google, YouTube, and Microsoft Ads—combined with tactics like day parting and value-based bidding—to improve t


Building a Consistent Pipeline of High-Quality Leads for an International Freight Forwarder
467% Increase in qualified leads 54% Decrease in cost per lead 4X Ad spend Overview: This international freight forwarder needed a scalable way to generate consistent, high-quality commercial leads through paid media. After past struggles with unqualified traffic and poor ROI, they partnered with us to rebuild their Google Ads strategy from the ground up—focusing on targeting, bidding, and landing page alignment. Challenge: The client faced a major disconnect between th


Can Landing Pages Create More Google Ads Leads?
Landing pages can work magic for a Google Ad campaign. A campaign could be well-built, effectively optimized, and driving the quantity...


Recruiting Education Champions To Close Opportunity Gaps
21% Conversion Rate 54% Decrease in CPA 22% Search Impression Share (ranked #1) Overview: PRACTICE B Corp is an evidence-based education company that advances equitable education for urban students to close the opportunity gap. Based in New York City, their groundbreaking approach helps ensure that no child’s circumstance limits their potential and that scholars see themselves represented in the curriculum they are taught. They partner with principals, teachers and pare


Strategically Increased Booked Sessions For Growing Therapy Team
62% Increased in Qualified Leads 134% Increase in Lead to Booked Meetings Ratio 163% Increase in New Clients Overview: Your Path Counselling (YPC), a counselling service provider based in Victoria, British Columbia, offers individual, couples, and family therapy province-wide. They specialize in treating anxiety, depression, relationship issues, trauma, and stress management. Their team of therapists provides both in-person and virtual/online sessions, focusing on perso
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