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The Devslove Blog
Dissecting everything paid ads.


Increasing Qualified Demo Requests for a Transportation Management Software Company
31% Increase in demo requests from Google Ads 56% Increase in demo requests from LinkedIn Ads 13% decrease in cost per lead Overview: A transportation management software (TMS) company partnered with us to improve the volume and quality of demo requests from their paid media efforts. With rising competition and budget inefficiencies, they needed a smarter approach to reach supply chain decision-makers and drive more conversions. Through value-based conversion tracking,


Lowering Cost per Lead and Improving Lead Quality for a Residential Electrical Company
21% Increase in qualified leads 23% Decrease in cost per lead 249% Increase in Microsoft Ads Leads Overview: Randy's Electric partnered with us to reduce cost per lead and drive more qualified customer inquiries. They had strong brand presence in their market but were spending inefficiently across multiple platforms. We implemented a multichannel strategy using Google, YouTube, and Microsoft Ads—combined with tactics like day parting and value-based bidding—to improve t


Building a Consistent Pipeline of High-Quality Leads for an International Freight Forwarder
467% Increase in qualified leads 54% Decrease in cost per lead 4X Ad spend Overview: This international freight forwarder needed a scalable way to generate consistent, high-quality commercial leads through paid media. After past struggles with unqualified traffic and poor ROI, they partnered with us to rebuild their Google Ads strategy from the ground up—focusing on targeting, bidding, and landing page alignment. Challenge: The client faced a major disconnect between th


Lead Gen. For Title 24 Consultants
10x Increase In Call Conversions 16% Decrease In Ad Spend 376% Increase In Closed Leads Overview: C&S Energy Pro is a company that supports residential construction companies and real estate developers secure Title 24 Compliance. Title 24 is a building & energy code specific to the state of California that all new residential homes in the state must meet to ensure they are environmentally friendly and ultimately reduce energy consumption. We were tasked with driving qu


Better Leads. Lower Cost. Overall Growth.
217% Increase In ROAS 14% Increase In Net Profits 41% Decrease In Cost/Conversion Overview: All Corners Pest Control helps keep pesky rodents and wildlife out of residential homes and commercial properties. They had worked with a few other digital marketing agencies in the past and when we took on their account early in 2019, they were burning through cash every month with diminishing returns. Challenge: With a highly competitive industry, a price sensitive target au


Creatively Finding Cost Effective Leads
79% Less Expensive Leads Compared to Search 56% Reduction in CPA 64% Reduction in CPC Overview: GOOSELAW Immigration Law Firm is a legal firm specializing in removing the hassle and paperwork associated with becoming a Canadian permanent resident. Donovan Francis, the Principal of GOOSELAW, took his years of experience as an attorney at a global immigration law firm and launched his own firm. The focus of his firm is making sure the process of becoming a Canadian perma


Intelligent Hyper-Targeting Helps Grow Online Vegan Fashion Brand
23% Increase in ROAS 210% Increase in Non-Branded Search Revenue 619% Increase in Shopping Revenue Overview The Vegan Warehouse is...


Recruiting Education Champions To Close Opportunity Gaps
21% Conversion Rate 54% Decrease in CPA 22% Search Impression Share (ranked #1) Overview: PRACTICE B Corp is an evidence-based education company that advances equitable education for urban students to close the opportunity gap. Based in New York City, their groundbreaking approach helps ensure that no child’s circumstance limits their potential and that scholars see themselves represented in the curriculum they are taught. They partner with principals, teachers and pare


Increased Digital Presence + Booked Appts For Growing Dental Team
231% Increase in Leads 162% Increase In Booked Appointments 5,000% Local video views per month Overview: Ivory Dental Specialists, with two locations in Chicago, Illinois, is an award-winning provider of general dentistry and orthodontist services. Aiming to increase patient appointments, they sought innovative marketing strategies to enhance their local digital footprint and patient engagement. Challenge: No Video Presence: The practice lacked video content, missing ou


Diversifying Google Channels for Increased Leads and Brand Awareness
24% YoY increase in search impression share 16% Increase in Search MQLs 2,300% Increase in non-Search MQLs Overview: Quill Podcasting is a leading provider of podcast production services for global brands. With a focus on amplifying voices and stories, Quill offers a comprehensive suite of services, including podcast strategy, post-production, and marketing. Quill sought to increase their lead volume and boost brand awareness in a competitive podcast marketing space. Ch


Tactically Increasing Qualified Leads
116% Increase in SQLs 26% Decrease in cost per MQL 433% Increase in LinkedIn Ads MQLs Overview: JDXpert is the industry-leading job description management solution. Their web-based solution allows customers to bring structure and efficiency to the way they construct, manage, and store job information. With a robust feature set and flexible platform, JDXpert offers an unparalleled solution that empowers effective talent management, amps up compensation, manages risk, and


Strategically Increased Booked Sessions For Growing Therapy Team
62% Increased in Qualified Leads 134% Increase in Lead to Booked Meetings Ratio 163% Increase in New Clients Overview: Your Path Counselling (YPC), a counselling service provider based in Victoria, British Columbia, offers individual, couples, and family therapy province-wide. They specialize in treating anxiety, depression, relationship issues, trauma, and stress management. Their team of therapists provides both in-person and virtual/online sessions, focusing on perso
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