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The Devslove Blog
Dissecting everything paid ads.


Lowering Cost per Lead and Improving Lead Quality for a Residential Electrical Company
21% Increase in qualified leads 23% Decrease in cost per lead 249% Increase in Microsoft Ads Leads Overview: Randy's Electric partnered with us to reduce cost per lead and drive more qualified customer inquiries. They had strong brand presence in their market but were spending inefficiently across multiple platforms. We implemented a multichannel strategy using Google, YouTube, and Microsoft Ads—combined with tactics like day parting and value-based bidding—to improve t


Connected TV: How B2C Brands Can Use YouTube Ads to Boost Awareness
There was a time when getting an advertising spot on TV would cost a brand thousands of dollars, making it inaccessible for most small...


Recruiting Education Champions To Close Opportunity Gaps
21% Conversion Rate 54% Decrease in CPA 22% Search Impression Share (ranked #1) Overview: PRACTICE B Corp is an evidence-based education company that advances equitable education for urban students to close the opportunity gap. Based in New York City, their groundbreaking approach helps ensure that no child’s circumstance limits their potential and that scholars see themselves represented in the curriculum they are taught. They partner with principals, teachers and pare


Increased Digital Presence + Booked Appts For Growing Dental Team
231% Increase in Leads 162% Increase In Booked Appointments 5,000% Local video views per month Overview: Ivory Dental Specialists, with two locations in Chicago, Illinois, is an award-winning provider of general dentistry and orthodontist services. Aiming to increase patient appointments, they sought innovative marketing strategies to enhance their local digital footprint and patient engagement. Challenge: No Video Presence: The practice lacked video content, missing ou


Diversifying Google Channels for Increased Leads and Brand Awareness
24% YoY increase in search impression share 16% Increase in Search MQLs 2,300% Increase in non-Search MQLs Overview: Quill Podcasting is a leading provider of podcast production services for global brands. With a focus on amplifying voices and stories, Quill offers a comprehensive suite of services, including podcast strategy, post-production, and marketing. Quill sought to increase their lead volume and boost brand awareness in a competitive podcast marketing space. Ch
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