We build and execute effective Google Ads, Microsoft Ads and LinkedIn Ads

Lead Gen For B2B SaaS Companies

B2B SaaS + Google Ads / Microsoft Ads / LinkedIn Ads

Scaling lead generation in the B2B SaaS space is tough. Whether you're selling project management software, compliance tools, or vertical-specific platforms, you're targeting busy decision-makers who do their homework—often across weeks or even months.

High click costs, long sales cycles, and noisy competitive markets make it even harder to build consistent pipeline from paid ads. Without the right strategy, it’s easy to burn budget chasing top-of-funnel traffic that never converts. A one-size-fits-all ad campaign won’t cut it when your buyer expects relevance, proof, and clarity—before they ever book a demo.

Our Approach to B2B SaaS Paid Ads

We’ve helped B2B SaaS companies go from underperforming paid media to full-funnel systems that generate qualified demo requests and increase sales pipeline. From $5K to $100K+ in monthly ad spend, we’ve optimized campaigns for HR software, productivity platforms, compliance solutions, and more.

Our team brings not only channel expertise, but the strategic thinking to segment audiences, prioritize high-value traffic, and build messaging that speaks directly to buyers. We know which SaaS offers are ready to scale—and which ones still need refinement. If we don't think your paid strategy is ready to grow profitably, we’ll tell you. That kind of honest feedback is part of what makes our client partnerships so effective.

Subservices We Support

HR Software

CRM Platforms

Project Management Tools

Compliance Management Solutions

Vertical-Specific SaaS (e.g., Healthcare, Logistics)

Financial Planning Software

Collaboration and Productivity Tools

Data Analytics and BI Platforms

JDXpert Case Study

116% YoY Increase in SQLs For HR SAAS

Read Case Study

Client Results

See Our Case Studies

See More Client Results

Why B2B SaaS Companies Choose Us

Industry Expertise

We’ve managed millions of $$ in ad spend for B2B SaaS clients and understand what works (and what doesn’t).

Qualified Leads

Get leads that actually convert—decision makers who are ready to book a demo or start a free trial.

Custom Strategy

We build tailored strategies based on your exact services, goals, and sales cycle.

Looking for more leads for your SaaS company?

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Testimonials

What's It Like Working With Us?

"I’ve been working with Devslove for almost a year now and their team has upgraded our paid acquisition strategy across all areas. Their team is not only clearly experts in the field, but they’re also incredibly communicative, take the time to understand the ins and outs of your brand and its goals, and educate you along the way. I’d highly recommend Devslove for any brand looking to hire a vendor for paid ads management."

Alison Osborne

VP of Marketing - Quill Inc.

"It's been nothing short of a game-changer for our paid advertising campaigns. What truly set them apart is his uncanny ability to spot areas of improvement. They don’t just rest on the laurels of past successes. Instead, they proactively reach out with insights and recommendations, always with an eye towards innovative approaches to achieve our goals. If you're looking for someone who is not just technically proficient but also genuinely passionate, we highly recommended!"