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The Devslove Blog
Dissecting everything paid ads.


Lowering Cost per Lead and Improving Lead Quality for a Residential Electrical Company
21% Increase in qualified leads 23% Decrease in cost per lead 249% Increase in Microsoft Ads Leads Overview: Randy's Electric partnered with us to reduce cost per lead and drive more qualified customer inquiries. They had strong brand presence in their market but were spending inefficiently across multiple platforms. We implemented a multichannel strategy using Google, YouTube, and Microsoft Ads—combined with tactics like day parting and value-based bidding—to improve t


How Much Will the U.S. Election Affect Lead Gen Advertisers?
As the U.S. gears up for another election season, businesses are bracing for the impact it will have on their digital marketing efforts....


Connected TV: How B2C Brands Can Use YouTube Ads to Boost Awareness
There was a time when getting an advertising spot on TV would cost a brand thousands of dollars, making it inaccessible for most small...


Increased Digital Presence + Booked Appts For Growing Dental Team
231% Increase in Leads 162% Increase In Booked Appointments 5,000% Local video views per month Overview: Ivory Dental Specialists, with two locations in Chicago, Illinois, is an award-winning provider of general dentistry and orthodontist services. Aiming to increase patient appointments, they sought innovative marketing strategies to enhance their local digital footprint and patient engagement. Challenge: No Video Presence: The practice lacked video content, missing ou


Strategically Increased Booked Sessions For Growing Therapy Team
62% Increased in Qualified Leads 134% Increase in Lead to Booked Meetings Ratio 163% Increase in New Clients Overview: Your Path Counselling (YPC), a counselling service provider based in Victoria, British Columbia, offers individual, couples, and family therapy province-wide. They specialize in treating anxiety, depression, relationship issues, trauma, and stress management. Their team of therapists provides both in-person and virtual/online sessions, focusing on perso
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