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The Devslove Blog
Dissecting everything paid ads.


Increasing Qualified Demo Requests for a Transportation Management Software Company
31% Increase in demo requests from Google Ads 56% Increase in demo requests from LinkedIn Ads 13% decrease in cost per lead Overview: A transportation management software (TMS) company partnered with us to improve the volume and quality of demo requests from their paid media efforts. With rising competition and budget inefficiencies, they needed a smarter approach to reach supply chain decision-makers and drive more conversions. Through value-based conversion tracking,


How Much Will the U.S. Election Affect Lead Gen Advertisers?
As the U.S. gears up for another election season, businesses are bracing for the impact it will have on their digital marketing efforts....


Tactically Increasing Qualified Leads
116% Increase in SQLs 26% Decrease in cost per MQL 433% Increase in LinkedIn Ads MQLs Overview: JDXpert is the industry-leading job description management solution. Their web-based solution allows customers to bring structure and efficiency to the way they construct, manage, and store job information. With a robust feature set and flexible platform, JDXpert offers an unparalleled solution that empowers effective talent management, amps up compensation, manages risk, and


Strategically Increased Booked Sessions For Growing Therapy Team
62% Increased in Qualified Leads 134% Increase in Lead to Booked Meetings Ratio 163% Increase in New Clients Overview: Your Path Counselling (YPC), a counselling service provider based in Victoria, British Columbia, offers individual, couples, and family therapy province-wide. They specialize in treating anxiety, depression, relationship issues, trauma, and stress management. Their team of therapists provides both in-person and virtual/online sessions, focusing on perso
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