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The Devslove Blog
Dissecting everything paid ads.


How Much Will the U.S. Election Affect Lead Gen Advertisers?
As the U.S. gears up for another election season, businesses are bracing for the impact it will have on their digital marketing efforts....


Lead Gen. For Title 24 Consultants
10x Increase In Call Conversions 16% Decrease In Ad Spend 376% Increase In Closed Leads Overview: C&S Energy Pro is a company that supports residential construction companies and real estate developers secure Title 24 Compliance. Title 24 is a building & energy code specific to the state of California that all new residential homes in the state must meet to ensure they are environmentally friendly and ultimately reduce energy consumption. We were tasked with driving qu


Better Leads. Lower Cost. Overall Growth.
217% Increase In ROAS 14% Increase In Net Profits 41% Decrease In Cost/Conversion Overview: All Corners Pest Control helps keep pesky rodents and wildlife out of residential homes and commercial properties. They had worked with a few other digital marketing agencies in the past and when we took on their account early in 2019, they were burning through cash every month with diminishing returns. Challenge: With a highly competitive industry, a price sensitive target au


Creatively Finding Cost Effective Leads
79% Less Expensive Leads Compared to Search 56% Reduction in CPA 64% Reduction in CPC Overview: GOOSELAW Immigration Law Firm is a legal firm specializing in removing the hassle and paperwork associated with becoming a Canadian permanent resident. Donovan Francis, the Principal of GOOSELAW, took his years of experience as an attorney at a global immigration law firm and launched his own firm. The focus of his firm is making sure the process of becoming a Canadian perma


Recruiting Education Champions To Close Opportunity Gaps
21% Conversion Rate 54% Decrease in CPA 22% Search Impression Share (ranked #1) Overview: PRACTICE B Corp is an evidence-based education company that advances equitable education for urban students to close the opportunity gap. Based in New York City, their groundbreaking approach helps ensure that no child’s circumstance limits their potential and that scholars see themselves represented in the curriculum they are taught. They partner with principals, teachers and pare


Increased Digital Presence + Booked Appts For Growing Dental Team
231% Increase in Leads 162% Increase In Booked Appointments 5,000% Local video views per month Overview: Ivory Dental Specialists, with two locations in Chicago, Illinois, is an award-winning provider of general dentistry and orthodontist services. Aiming to increase patient appointments, they sought innovative marketing strategies to enhance their local digital footprint and patient engagement. Challenge: No Video Presence: The practice lacked video content, missing ou


Diversifying Google Channels for Increased Leads and Brand Awareness
24% YoY increase in search impression share 16% Increase in Search MQLs 2,300% Increase in non-Search MQLs Overview: Quill Podcasting is a leading provider of podcast production services for global brands. With a focus on amplifying voices and stories, Quill offers a comprehensive suite of services, including podcast strategy, post-production, and marketing. Quill sought to increase their lead volume and boost brand awareness in a competitive podcast marketing space. Ch


Tactically Increasing Qualified Leads
116% Increase in SQLs 26% Decrease in cost per MQL 433% Increase in LinkedIn Ads MQLs Overview: JDXpert is the industry-leading job description management solution. Their web-based solution allows customers to bring structure and efficiency to the way they construct, manage, and store job information. With a robust feature set and flexible platform, JDXpert offers an unparalleled solution that empowers effective talent management, amps up compensation, manages risk, and
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